{"id":6051,"date":"2025-10-08T15:57:13","date_gmt":"2025-10-08T14:57:13","guid":{"rendered":"https:\/\/bitartean.eus\/?p=6051"},"modified":"2025-10-08T15:57:35","modified_gmt":"2025-10-08T14:57:35","slug":"campana-irrian-askoz-hobe","status":"publish","type":"post","link":"https:\/\/bitartean.eus\/es\/campana-irrian-askoz-hobe\/","title":{"rendered":"Campa\u00f1a \u00abIrrian askoz hobe\u00bb"},"content":{"rendered":"\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1082977453\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img width=\"1020\" height=\"355\" src=\"https:\/\/bitartean.eus\/wp-content\/uploads\/2025\/10\/albisterako-kabezera_irrian-askoz-hobe-1024x356.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/bitartean.eus\/wp-content\/uploads\/2025\/10\/albisterako-kabezera_irrian-askoz-hobe-1024x356.jpg 1024w, https:\/\/bitartean.eus\/wp-content\/uploads\/2025\/10\/albisterako-kabezera_irrian-askoz-hobe-300x104.jpg 300w, https:\/\/bitartean.eus\/wp-content\/uploads\/2025\/10\/albisterako-kabezera_irrian-askoz-hobe-768x267.jpg 768w, https:\/\/bitartean.eus\/wp-content\/uploads\/2025\/10\/albisterako-kabezera_irrian-askoz-hobe-1536x534.jpg 1536w, https:\/\/bitartean.eus\/wp-content\/uploads\/2025\/10\/albisterako-kabezera_irrian-askoz-hobe.jpg 1920w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style scope=\"scope\">\n\n#image_1082977453 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"is-divider divider clearfix\" ><\/div>\n<div class=\"row\"  id=\"row-1585349180\">\n\n\t<div class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>En Bi-Tartean tenemos clara nuestra manera de hacer: buscamos la mejora continua, la actualizaci\u00f3n constante y la innovaci\u00f3n. Para ello, analizamos, probamos y ponemos en pr\u00e1ctica los recursos que tenemos a nuestro alcance, con el fin de ofrecer siempre las mejores propuestas a las y los vecinos de Urretxu y Zumarraga.<\/p>\n<p>Tambi\u00e9n en las campa\u00f1as exploramos nuevos recursos. Y, como habr\u00e1s notado, con la ayuda de los ayuntamientos de Urretxu y Zumarraga y del Gobierno Vasco, y en colaboraci\u00f3n con la empresa de comunicaci\u00f3n Gattiken, esta vez hemos puesto en marcha una campa\u00f1a con un objetivo muy especial: sacarte una sonrisa utilizando inteligencia artificial. Hemos querido explorar las posibilidades que ofrece la inteligencia artificial y dejar volar la imaginaci\u00f3n.<\/p>\n<p>La campa\u00f1a \u201cIrrian askoz hobe\u201d quiere unir a ciudadan\u00eda y comerciantes, a trav\u00e9s del humor. Son muchas las caracter\u00edsticas de nuestro comercio local, pero esta vez, adem\u00e1s, lo hemos convertido en una excusa para sonre\u00edr: abrir nuestras puertas y regalar sonrisas; abrir nuestras puertas y crear momentos especiales; abrir nuestras puertas y colaborar junt@s.<\/p>\n<p>Irrian askoz hobe!<\/p>\n<p>Cada un@ de nosotr@s es expert@ en su \u00e1rea, y adem\u00e1s de ofrecer nuestros productos y servicios con una sonrisa, queremos compartir nuestro conocimiento contigo.<\/p>\n<p>Junt@s, conformamos una oferta s\u00f3lida y de calidad en Urretxu y Zumarraga.<\/p>\n<p>Por ello comprar es:<br \/>\n\u2611\ufe0f <strong>F\u00e1cil y c\u00f3modo<\/strong>: estamos siempre cerca y list@s para lo que necesites.<br \/>\n\ud83d\udc9a <strong>Sostenible<\/strong>: reduciendo la necesidad de transporte se genera un menor impacto ambiental.<\/p>\n<p>Adem\u00e1s:<br \/>\n\ud83d\udc49 Queremos fomentar un consumo responsable: no se trata de que compres m\u00e1s, sino de que compres mejor.<\/p>\n<p>Y sobre todo:<br \/>\n\ud83d\ude4c Queremos impulsar tu libertad de elecci\u00f3n: queremos que conozcas nuestras propuestas, las valores, las compares y t\u00fa decidas.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n\t\n\n\t<div class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>Bi-Tartean elkarteak argi du bere egiteko modua: etengabeko hobekuntza, eguneraketa eta berrikuntza bilatzen ditugu. Horretarako, eskura ditugun baliabideak aztertzen, probatzen eta praktikan jartzen saiatzen gara, Urretxuko eta Zumarragako herritarrei beti proposamen onenak eskaini ahal izateko.<\/p>\n<p>Kanpainak egiteko ere, baliabide berriak aztertzen ditugu. Konturatuko zinen oraingoan adimen artifiziala erabiliz, IRRIA helburu, kanpaina berri bat jarri dugula abian Urretxuko Udala, Zumarragako Udala eta Eusko Jaurlaritzaren laguntzarekin. Adimen artifizialak dituen aukerak esploratu eta irudimenari bidea egin diogu.<\/p>\n<p>\u201cIrrian askoz hobe\u201d kanpainak herritarrak eta merkatariak lotu nahi ditu, umorea zubi bihurtuz. Asko dira tokiko merkataritzaren ezaugarriak, baina oraingoan gainera, hurbileko merkataritza IRRI egiteko aitzakia ere bihurtu dugu: gure ateak ireki eta irribarre egiteko; gure ateak ireki eta une bereziak sortzeko; gure ateak ireki eta elkarlanean aritzeko.<\/p>\n<p>Irrian askoz hobe!<\/p>\n<p>Bakoitza bere arloan adituak eta arituak gara, eta IRRIBARRE batekin gure produktuak eta zerbitzuak eskaintzeaz gain, gure ezagutza ere zurekin partekatu nahi dugu.<\/p>\n<p>Elkarrekin, Urretxun eta Zumarragan, kalitatezko eskaintza sendoa osatzen dugu.<\/p>\n<p>Eta erostea:<\/p>\n<p>\u2611\ufe0ferraza eta erosoa da: beti gertu eta prest gauzkazulako;<\/p>\n<p>\ud83d\udc9aeta jasangarria ere bada: garraio beharra murriztuz, ingurumen-inpaktu txikiagoa delako.<\/p>\n<p>Gainera:<\/p>\n<p>\ud83d\udc49 kontsumo arduratsua bultzatu nahi dugu: ez dugu gehiago eros dezazun nahi, hobeto eros dezazun baizik.<\/p>\n<p>Eta batez ere,<\/p>\n<p>\ud83d\ude4c aukeratzeko askatasuna bultzatu nahi dugu: gure proposamenak ezagutzea, baloratzea, konparatzea eta erabaki egokiena zuk hartzea nahi dugulako.<\/p>\n\t\t<\/div>\n\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":6042,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[363,684],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.7 - 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